Mona Belcher - Mona Belcher’s Resume
A versatile and accomplished digital marketer, I’ve been recognized for demonstrating innovation, passion and leadership. Expertise includes designing, implementing and managing integrated multi-channel digital marketing solutions for clients. My extensive experience with creating and managing strategic marketing programs and campaigns extends over 15 years in the digital marketing industry. My background and experience in ecommerce with a core competency in advanced database driven marketing has enabled me to work on a variety of integrated digital channels, such as Web, Email, Social, Mobile and SMS. I have created online marketing strategies for non profit organizations and corporations.
While I have extensive experience working within the travel industry with brands such as Travelocity, Travelzoo and Japan Airlines, Disney, I have equal experience working within other vertical and niche markets.
• Land Rover – Automotive
• American Motorcycle Trading Company – Motorcycle
• Fossil Rim Wildlife Center – Non Profit
• Community Natural Foods – Grocery retail
• Petland Canada – ecommerce / retail
• Hawk Electronics – retail
Self-proclaimed email goddess and social media geek with over ten years experience in the online marketing space. I possess an innovative spirit, general passion for viral marketing and social networking, and strong communication and project management skills.
I have led cross-functional teams to plan, produce, and execute multi-channel marketing campaigns, as well as plan, develop, and deploy websites and website enhancements. I enjoy working with clients and companies to strengthen their brand and grow their online and offline presence by leveraging direct response and emarketing channels in creative, yet strategic ways.
Areas of expertise and lengthy pontification include, but are not limited to: email marketing, social media, online direct marketing, strategic planning, creative strategy, lifecycle marketing, customer relationship marketing, loyalty marketing, project/program management, product management, branding, creative conceptualization, qualitative & quantitative analysis, account management, client relations & retention.
When I’m not heads-down executing online marketing strategy you will find me in my studio creating mixed-media art or editing photos, wandering around – camera in-hand – taking photos, perusing art galleries and First Friday events, enjoying music or a good book, I’m an avid sports fan (go Niners!) and am active in the Rocky Mountain Direct Marketing Association (RMDMA), Seattle Direct Marketing Association (SDMA), Email Roundtable, eMarketing Association, Social Media Marketing Group, The Creative Underground, Made With A Hug (M.W.A.H.), Gilda’s Club, Mama Maria Kenya, and Project 365 Photographers.